This requires an existing archetype profile and development plan. The development process will be based on the development plan, using e-learning materials and character coaching, partly self-directed and partly supported by consultation. At the end of the development process, the character profile is updated, thus confirming and strengthening the new self-image and leadership identity. At the end of the process, the developed leadership identity is embedded in the organisation.

Areas:

1. The personality/image link, the transparent or authentic leader (inner/outer harmony)
2. The integration of individuality and archetypes (vertical integration)
3. Characteristics of the shadow - personality and archetype clash, conflicting archetypes, denied or blocked functioning (role-personalities). Awareness is raised.
4. Purpose or Purposefulness - the link between individual purpose and organisational purpose
5. Presence of Mind and Core Values - Axis of existence
6. Motivation - personal success factors, internal drive, commitment to the task, commitment to the organisation, professional passion
7. Energy levels, stamina, adaptability (nurturing energy, ambition energy, creative energy)
8. Polarisation - the link between the role and the person, what motivates and energises me within the role (dominance)
9. Leadership styles on an archetypal basis, their practical use
10. Reality perception, reality management and reality maintenance
11. Storytelling as a key tool for leadership communication - harnessing the power of narrative
12. The difference between male and female leadership styles
13. Laws of team coherence, context
14. Relationship between business strategies and leadership styles - survival or growth strategy, building strategy, sustaining strategy
15. Development, self-advancement - the law of eternal progress, taking responsibility