Archetypes are the underlying patterns hidden deep in human nature and experience. As such they 'run the show', often invisibly. They are embedded in our inner motivations and mindsets, and deeply rooted in our values. The better we understand these patterns and the more consciously we use them, the more effective we will be. Character Building offers an exciting framework for understanding how people behave and 'what's really going on' - in our lives, at work and in our deeper selves.

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