The brand or identity of a company plays a crucial role in its market communication. The most modern brand building is formulated from archetypal components. The strength of a company's brand has a very strong impact not only on the market but also on its own organisation. Organizational identity articulates a cohesive force and a shared sense of power, knowing what the core values are, why it is good to work for this company and why any employee can be personally proud of the company's achievements. In this product, we translate the market brand into the internal language of the organisation, articulating the archetypal elements and the qualities and values they represent that the organisation embraces. The method is to conduct representative survey interviews of different departments, supplemented by the opinions of the company's partners and customers. Following the survey, a development plan is drawn up, the organisational identity is documented and, if necessary, communication or development proposals are made.