GÁBOR KALÁSZI

➡️ Leadership Archetypes and Brand Archetypes Expert
➡️ E-commerce, Business Development & Marketing
➡️ Consultant, Contributor & Interim Manager

My main goals and guidelines in my work:

  • realising the vision
  • decoding success
  • full development
  • a holistic approach
  • transformation
  • to increase effectiveness
  • exploring and embracing your own values

My Own Archetype Portfolio

Protagonists
  • Transformer - vision, creative ideas, developments, technological development, learning and adapting new ideas, realising future visions, exploring background processes
  • Entrepreneur - long-term thinking, value-based approach, business development, value-added management
  • Mentor - mentoring, helping others, knowledge transfer
  • Explorer - discover new things, go to new places, try new things
Supporting Characters
  • Merchant - finding compromises, making deals, identifying business opportunities, turning developments into profit, networking
  • Sovereign - setting up and managing processes and structures
Episodical appearance - as needed.

I know all the archetypes, thanks to ten years of coaching and training experience.

 
Dominant motivation
  • Hero - achieving results, overcoming difficulties

My professional experience and activities

Project Manager

I have worked as an EU accession advisor and project manager. Later I worked in the IT sector as a project and programme manager for the implementation of enterprise management systems.

  • BHV Hungary - regional and urban economic development plans. Szarvas region, Békés county, Sopron city
  • Budapest parking system
  • Icell - Waberer vehicle tracking
  • Development and implementation of an IT development plan for Nutricia trading house
  • Coop store chain - SAP Retail implementation

Business Process Manager and Business Analyst

  • Coop supermarket chain VPR supervision
  • Leaseplan used car sales process organisation, development of invoicing process
  • Aqua webshop, tracking the purchasing process

IT Systems Development and Implementation

  • For Coop chain of stores - SAP and Laurel Store Retail System
  • Cartour Ltd. - Navision system
  • Aqua webshop and Coop retail chain - master data management system development

Company Manager

Managing a 20+ person consulting company as a partner (Artemis Ltd.)

It doubled its turnover every year for five years. All my jobs have been in high-stress, high-risk, fast-paced environments. Every assignment and project was about change, implementing and managing change.

Trainer and Personal Advisor

  • Training for small SME managers in free training for ten years, 20+ groups
  • Individual Coaching for 100+ people

I started my work as a trainer and personal consultant by developing training materials. The first training material I developed was for entrepreneurs and dealt with event management and change management. The second major material I developed was about personality types and roles and dealt with situational behaviour typology.

I am currently teaching these trainings to private individuals in the personal, workplace and entrepreneurial context. On this topic I have produced a free introductory video series. 

Business Development, Contributor & Interim Manager 

For one and a half years as business development manager and deputy managing director at Aqua online store:

  • Building business intelligence based on PowerBI
  • Design of marketing automations Emarsys 
  • Design of a semi-automatic infeed system in a custom development
  • Renewal of the product tree structure 
  • Developing extra logistics services
  • Design of a complete web technology renewal based on Adobe (Magento)
  • Preparing the renewal of the back office system on Microsoft basis
  • Campaigns, marketing management
  • Identification, segmentation and data cleansing of loyalty groups
  • Re-engineering warranty and withdrawal processes
  • 'Arukereso' marketing cost optimisation, significant reduction
  • Development and management of a range extension project
  • Raising marketing grant money

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