This is a self-paced, online, comprehensive training programme, using the latest learning methods, covering the most commonly used roles in business and entrepreneurship, and personal consultations with Gábor Kalászi.

During the training, we will go through the characteristics of the archetypes, what roles they are best suited to play, what motivates them, how they communicate, how they relate to each other, how they conflict and what combinations to avoid.

This is the first time you’ve seen this type of programme in Hungary. This training is specifically for entrepreneurs and business owners.

In managing your own organisation, it helps you to identify the talents and personality traits that contribute most to the success of your business. You can develop the leadership style and image that will enable you to manage your own organisation with the least effort towards your own organisation.

By mastering the archetypes, you will be able to identify your negotiating partner’s functioning, you will be able to model his/her expected future moves. This will help you to negotiate better deals with partners, customers and suppliers.

You can also use your knowledge of archetypes in the branding or brand communication of your company or product. The sales process is facilitated by finding the right customer base for your products. You can sell more and connect with a more valuable customer base.

Using archetypes tailored to the business situation reduces effort levels and therefore stress levels. This helps you achieve the well-deserved goal of making your business a source of creative self-expression and wealth creation, as well as a source of increasing pleasure. It also makes work easier and more playful.

As complex as this development process is, it can be achieved in a quarter of a year.

That’s because archetypes live inside each of us and operate automatically, so the situational and attunement exercises used in the course help you learn to master these hidden capacities and unlock bottlenecks that you may not have seen from any other approach.

In business situations where activities need to be reorganised or repositioned, this knowledge is of great value. It can give you new directions, open your creative mind, and give you a new, flexible and adaptive style of management and business building. 

Archetypes at Work™

Laurence Hillman, PhD and Richard Olivier (Oxford University)

Carol S. Pearson
Acacdemy of Leadership
University of Maryland
https://www.carolspearson.com/

A lot of success coaching is based on imitating the habits of other people or famous people. Imitation is following behaviour. To be truly successful, you need to develop an individual way of functioning that suits your talents and abilities. Thus, picking up habits, imitating them, observing appearances can be mastered in a short time, but does not provide lasting results.

Archetypal development requires more effort at the beginning, but then becomes easier and yields lasting results.

This is a 12-week self-paced online training course that includes audio recordings. Each audio lasts approximately 20 minutes, so that it can be easily integrated into everyday activities.

We work with one archetype per week for a total of about an hour, plus the exercises.

For each archetype, we look at the following areas: