{"id":18166,"date":"2025-03-12T13:13:27","date_gmt":"2025-03-12T12:13:27","guid":{"rendered":"https:\/\/kalaszigabor.hu\/?page_id=18166"},"modified":"2025-06-23T10:24:24","modified_gmt":"2025-06-23T09:24:24","slug":"branding","status":"publish","type":"page","link":"https:\/\/kalaszigabor.hu\/en\/branding\/","title":{"rendered":"BRANDING"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"18166\" class=\"elementor elementor-18166\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f9e43 e-flex e-con-boxed e-con e-parent\" data-id=\"a4f9e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb53874 elementor-widget elementor-widget-heading\" data-id=\"cb53874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BRANDING - AB2C Archetypes Branding 2 Customers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2ba32 elementor-widget elementor-widget-spacer\" data-id=\"4b2ba32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7813184 elementor-widget elementor-widget-heading\" data-id=\"7813184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emotional attachment to the brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6f46d7 e-flex e-con-boxed e-con e-parent\" data-id=\"d6f46d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d41b60b e-con-full e-flex e-con e-child\" data-id=\"d41b60b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f20b8b4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f20b8b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"516\" src=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/brandemotions-768x516.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18233\" alt=\"\" srcset=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/brandemotions-768x516.jpg 768w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/brandemotions-300x202.jpg 300w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/brandemotions-18x12.jpg 18w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/brandemotions-600x404.jpg 600w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/brandemotions.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0261e60 e-con-full e-flex e-con e-child\" data-id=\"0261e60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb1195 elementor-widget elementor-widget-text-editor\" data-id=\"3fb1195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Generally speaking, intellectually we see a brand as something we buy through. But <strong>with the really good brands we have an emotional connection.<\/strong> This is the basis of our loyalty, our love where appropriate. A strong emotional connection is formed with brands that <strong>have a unique brand purpose<\/strong>. In Europe, the top five brands with the strongest emotional attachment among consumers are:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lego<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BMW<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adidas<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfdd94d e-flex e-con-boxed e-con e-parent\" data-id=\"bfdd94d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d5e35 elementor-widget elementor-widget-text-editor\" data-id=\"21d5e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>Any brand with a strong emotional attachment can be clearly identified with an archetype.<\/strong> <\/span>Human evolution has created desirable qualities in human consciousness:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57432d7 e-flex e-con-boxed e-con e-parent\" data-id=\"57432d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f079b9 e-con-full e-flex e-con e-child\" data-id=\"2f079b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c04ac elementor-widget elementor-widget-text-editor\" data-id=\"e5c04ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">liberation is the Rebel<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">power is the Magician<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">excellence is Hero<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">intimacy is the Lover<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">liveliness and cheerfulness is the Clown<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">belonging is the Everyman<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab25ffa e-con-full e-flex e-con e-child\" data-id=\"ab25ffa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f38ec1 elementor-widget elementor-widget-text-editor\" data-id=\"1f38ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">service is the Caregiver<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">governance is the Ruler<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">innovation is the Creator<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">safety is the Innocent<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">understanding is the Sage<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">freedom is the Explorer<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0b72e1 e-flex e-con-boxed e-con e-parent\" data-id=\"d0b72e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb3a7d elementor-widget elementor-widget-spacer\" data-id=\"6eb3a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaef2ff elementor-widget elementor-widget-heading\" data-id=\"aaef2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do you really desire?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1b25a1 e-flex e-con-boxed e-con e-parent\" data-id=\"f1b25a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-380a3c9 e-con-full e-flex e-con e-child\" data-id=\"380a3c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e09af32 elementor-widget elementor-widget-text-editor\" data-id=\"e09af32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Because we are different personalities, our desires are different. Therefore the qualities we desire will appeal to different archetypes. <strong>The archetypes suggest the path to achievement, the path to desire,<\/strong> which makes them attractive. A business or company has two main motivations to align its brand with an archetype.<\/p><ol class=\"wp-block-list\"><li><strong>Customer loyalty<\/strong> - brands compete on service and benefits. If you don't want your brand to become a mere commodity, you need to deepen your relationship with your customers.\u00a0<\/li><li><strong>Distinguishing force<\/strong> - when you want to stand out from the crowd, distinctive qualities quickly run out, whereas if you see the brand as a personality, there is an infinite possibility of creating an identity. This not only makes it unique, but also memorable.\u00a0<\/li><\/ol><p>\u00a0<\/p><p>Archetypes are incredibly effective. They create a universal language in stories, art, religion, mythology that we all intuitively understand. When we begin to understand archetypes and patterns of behaviour, we immediately discover their workings in ourselves, our family members and our friends. How is it possible that <strong>we can recognise all archetypes without learning?<\/strong>The reason is <strong>that they are already programmed into our subconscious.<\/strong>\u00a0 <a href=\"https:\/\/www.library.hbs.edu\/working-knowledge\/the-subconscious-mind-of-the-consumer-and-how-to-reach-it\" target=\"_blank\" rel=\"noopener\" data-type=\"link\" data-id=\"https:\/\/www.library.hbs.edu\/working-knowledge\/the-subconscious-mind-of-the-consumer-and-how-to-reach-it\">See the Harvard Business School article on the subject.<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a8620a e-con-full e-flex e-con e-child\" data-id=\"9a8620a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7bf97f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c7bf97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"881\" src=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/emotionsandbrandconnection-768x881.png\" class=\"attachment-medium_large size-medium_large wp-image-18235\" alt=\"\" srcset=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/emotionsandbrandconnection-768x881.png 768w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/emotionsandbrandconnection-261x300.png 261w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/emotionsandbrandconnection-10x12.png 10w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/emotionsandbrandconnection-600x689.png 600w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/emotionsandbrandconnection.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b0973a e-flex e-con-boxed e-con e-parent\" data-id=\"0b0973a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-319ef41 elementor-widget elementor-widget-text-editor\" data-id=\"319ef41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When we come across an archetypal behaviour, we may not be able to name the character itself, but we immediately get the gist of it and know that we know it. We all have this compass built into us, instinctively and according to our desires to move closer or further away from it. Because the recognition mechanism is already programmed into our brains, it becomes an incredibly powerful tool for brand positioning, for targeting the personality traits that characterise our customers. <strong>It is the most effective tool currently known in marketing for building customer loyalty and attachment and brand identity.\u00a0<\/strong><\/p><p><em>We all have the same instinctive and unconscious behavioural pattern analysis going on. - Carl Jung<\/em><\/p><p><em>Archetypes are the essence of every brand - Carol S. Pearson<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8653546 elementor-widget elementor-widget-spacer\" data-id=\"8653546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659f04a e-flex e-con-boxed e-con e-parent\" data-id=\"659f04a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1218f3a elementor-widget elementor-widget-heading\" data-id=\"1218f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The history of archetypes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa01854 e-flex e-con-boxed e-con e-parent\" data-id=\"fa01854\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba42e37 e-con-full e-flex e-con e-child\" data-id=\"ba42e37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9179a98 elementor-widget elementor-widget-image\" data-id=\"9179a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"736\" height=\"736\" src=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/david.jpg\" class=\"attachment-large size-large wp-image-18242\" alt=\"\" srcset=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/david.jpg 736w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/david-300x300.jpg 300w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/david-150x150.jpg 150w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/david-12x12.jpg 12w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/david-600x600.jpg 600w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/david-100x100.jpg 100w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef7af55 e-con-full e-flex e-con e-child\" data-id=\"ef7af55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef45a2c elementor-widget elementor-widget-text-editor\" data-id=\"ef45a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Archetypes are as old as storytelling. Plato called them intuitive forms, or patterns of understanding. Carl Jung first used the term archetype to describe personality and introduced the concept of <strong>the collective unconscious.<\/strong> This collective unconscious expresses experiences, emotions and triggers typical patterns of behaviour. In other words, it is linked to the recognition that <strong>the same instincts and subconscious understanding mechanisms are at work in everyone<\/strong> and that this is how we recognise patterns of behaviour. So archetypes are not just an airborne theory, but <strong>a scientifically researched and proven fact.\u00a0<\/strong><\/p><p><em>According to Harvard University professor Gerald Zaltman, 95% of our purchasing decisions or choices are subconsciously driven.\u00a0<\/em><\/p><p>The brand archetype strategy goes beyond character selection. In the process, your brand will take on a true identity personality, which will include a communication style. <strong>Truly successful brands are fully developed personalities<\/strong> with a specific view and opinion on life and the world that people can identify with. To communicate a brand to your customers, you need to know who you are. We need to reach the level where the brand is a living person. <strong>A clear identity can produce much greater business growth than no identity or generic branding.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ff4557 e-flex e-con-boxed e-con e-parent\" data-id=\"0ff4557\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-443e4e5 elementor-widget elementor-widget-spacer\" data-id=\"443e4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164f757 elementor-widget elementor-widget-heading\" data-id=\"164f757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The process of building a brand archetype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd60d46 e-flex e-con-boxed e-con e-parent\" data-id=\"cd60d46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c27f64 e-con-full e-flex e-con e-child\" data-id=\"6c27f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eebf847 elementor-widget elementor-widget-image\" data-id=\"eebf847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"725\" src=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/spiderman.jpg\" class=\"attachment-large size-large wp-image-18315\" alt=\"\" srcset=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/spiderman.jpg 570w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/spiderman-236x300.jpg 236w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/spiderman-9x12.jpg 9w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75646da e-con-full e-flex e-con e-child\" data-id=\"75646da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beba595 elementor-widget elementor-widget-text-editor\" data-id=\"beba595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol class=\"wp-block-list\"><li>Based on the characteristics of the brand archetype, <strong>we define<\/strong> <strong>the brand identity position<\/strong> on issues related to our market and the wider industry.<\/li><li>We use keywords to <strong>define its approach to life.<\/strong><\/li><li>Use<strong> a tone of voice and writing style<\/strong> that captures these opinions and attitudes.<\/li><li>Define<strong> the vocabulary our brand uses,<\/strong> keeping in mind the desires our brand evokes.<\/li><li><strong>Expand our vocabulary with synonyms<\/strong> and capture this in brand guidelines.<\/li><li>Adapt the brand visuals, colours, typography and images <strong>to visually reflect this identity.<\/strong><\/li><li>Apply this vocabulary, opinion, attitude and tone of voice <strong>to all communications about the brand.<\/strong><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0a8c0a e-flex e-con-boxed e-con e-parent\" data-id=\"a0a8c0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b82bfdc elementor-widget elementor-widget-spacer\" data-id=\"b82bfdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-435aa3c elementor-widget elementor-widget-heading\" data-id=\"435aa3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d33dc8a e-flex e-con-boxed e-con e-parent\" data-id=\"d33dc8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f18ec0d elementor-widget elementor-widget-text-editor\" data-id=\"f18ec0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Creating a brand strategy<\/strong><\/p><p>We combine creative thinking with a goal-oriented archetype approach. This is how we create a brand that attracts and retains customers. Whether you want to redefine your current brand or create a brand new one, contact us with confidence.<\/p><ul class=\"wp-block-list\"><li>Creating the Brand<\/li><li>Brand manual<\/li><li>Campaign planning<\/li><li>Messages and narratives<\/li><li>Brand Experience<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d07eaf elementor-widget elementor-widget-button\" data-id=\"8d07eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendar.app.google\/mMgkPJGtG9iJx35S6\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK AN APPOINTMENT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a6fb53 e-flex e-con-boxed e-con e-parent\" data-id=\"9a6fb53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38ff1b0 e-con-full e-flex e-con e-child\" data-id=\"38ff1b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc0f1c elementor-widget elementor-widget-text-editor\" data-id=\"4bc0f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Content Creation<\/strong><\/p><p>Video that tells a story. Design that conveys hidden messages. Creating digital content that grabs the attention and makes a memorable impression on viewers, communicates the brand's personality values and evokes a strong emotional connection.\u00a0<\/p><p>It consists of:\u00a0<\/p><ul class=\"wp-block-list\"><li>the creative strategy<\/li><li>brandidentit\u00e1s<\/li><li>graphic design<\/li><li>filmmaking<\/li><li>UX (interactive design, user research scenarios)<\/li><li>UI (visual design, colours, graphic design, layout, typography)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-477319c e-con-full e-flex e-con e-child\" data-id=\"477319c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aefe528 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"aefe528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"508\" src=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/UXUI-768x508.png\" class=\"attachment-medium_large size-medium_large wp-image-18229\" alt=\"\" srcset=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/UXUI-768x508.png 768w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/UXUI-300x199.png 300w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/UXUI-18x12.png 18w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/UXUI-600x397.png 600w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/UXUI.png 870w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7400428 e-flex e-con-boxed e-con e-parent\" data-id=\"7400428\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b21b1b2 e-con-full e-flex e-con e-child\" data-id=\"b21b1b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-945a3e5 elementor-widget elementor-widget-text-editor\" data-id=\"945a3e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Digital Marketing<\/strong><\/p><p>We will plan your online presence in line with your brand identity and the brand communication you have developed. We will break down the communication strategy into communication channels to ensure the right voice is being heard by the right audience. Here we use the archetype keys to segment the audience. This involves:\u00a0<\/p><ul class=\"wp-block-list\"><li>Social media strategy<\/li><li>Setting budget ratios<\/li><li>Content strategy<\/li><li>SEO and SEM<\/li><li>Web and Mobile Development<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d238a42 e-con-full e-flex e-con e-child\" data-id=\"d238a42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf9987 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7cf9987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>4. E-commerce presence abroad<\/strong><\/p><p>The weakening of the Hungarian purchasing power and the penetration of the global multinationals in the region and the increase of competition in general, as well as the weakening trend of the forint exchange rate, justify a regional presence in the Internet retail presence, in addition to the local or domestic presence. Our team has developed an export strategy that includes components of business development, organisational development, marketing, procurement and technological development.\u00a0<\/p><ul class=\"wp-block-list\"><li>Export capability audit<\/li><li>Supply chain optimisation<\/li><li>International brand development<\/li><li>Marketing communication<\/li><li>Logistics plan<\/li><li>International payment platform<\/li><li>Organisational development (customer service)<\/li><li>Technology renewal, multilingualism and master database update<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f07f4c9 e-flex e-con-boxed e-con e-parent\" data-id=\"f07f4c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b414124 elementor-widget elementor-widget-spacer\" data-id=\"b414124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a2a73a elementor-widget elementor-widget-heading\" data-id=\"5a2a73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Methodology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbbd67e e-flex e-con-boxed e-con e-parent\" data-id=\"cbbd67e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5dbe0fc e-con-full e-flex e-con e-child\" data-id=\"5dbe0fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0970cfa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0970cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1102\" src=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/halfandhalf.png\" class=\"attachment-medium_large size-medium_large wp-image-18295\" alt=\"\" srcset=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/halfandhalf.png 736w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/halfandhalf-200x300.png 200w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/halfandhalf-684x1024.png 684w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/halfandhalf-8x12.png 8w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/halfandhalf-600x898.png 600w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2709f6a e-con-full e-flex e-con e-child\" data-id=\"2709f6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0476b5d elementor-widget elementor-widget-text-editor\" data-id=\"0476b5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When developing your brand personality, make sure you build it into every step of the customer journey. Every interaction a customer has with your brand should reinforce your brand personality. In the e-commerce industry, these interactions are often referred to as touchpoints.\u00a0<\/p><p><strong>Each touchpoint is an opportunity to express the archetype of your brand.\u00a0<\/strong><\/p><p>Customer journeys will vary depending on the archetype of the company. A Lover brand needs to present itself differently to potential customers than a Magician brand.\u00a0<\/p><p><strong>Your brand must always strike a personal tone.\u00a0<\/strong><\/p><p>Just make sure the tone always matches the brand archetype you choose.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16311bc e-flex e-con-boxed e-con e-parent\" data-id=\"16311bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04d51a2 elementor-widget elementor-widget-spacer\" data-id=\"04d51a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbd77c7 e-flex e-con-boxed e-con e-parent\" data-id=\"dbd77c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11f5e16 e-con-full e-flex e-con e-child\" data-id=\"11f5e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eccecd0 elementor-widget elementor-widget-heading\" data-id=\"eccecd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>The business benefits of using Archetype Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a82deb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a82deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\"><li><strong>Aquire new customers<\/strong> more efficiently<\/li><li>Building<strong> loyalty<\/strong> with customers\u00a0<\/li><li>We <strong>differentiate ourselves from our competitors<\/strong><\/li><li>Creating a personalised brand identity that can <strong>evoke a stronger emotional response from the Hungarian consumer<\/strong> than the general multi-corporate brands<\/li><li>More effective communication with <strong>lower marketing costs<\/strong><\/li><li><strong>Decreasing exposure to e-marketplaces<\/strong><\/li><li><strong>Increase in loyal customer base<\/strong><\/li><li>Opportunity for universal brand messaging due to archetypal brand universality <strong>multilingual communications are simplified<\/strong> due to the visual language of video and film<\/li><li>Messages can appeal to <strong>different age groups, genders and social strata simultaneously<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c11cba e-con-full e-flex e-con e-child\" data-id=\"1c11cba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5216aa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b5216aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"746\" src=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/slamdunkgod.png\" class=\"attachment-medium_large size-medium_large wp-image-18302\" alt=\"\" srcset=\"https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/slamdunkgod.png 567w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/slamdunkgod-228x300.png 228w, https:\/\/kalaszigabor.hu\/wp-content\/uploads\/2025\/03\/slamdunkgod-9x12.png 9w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8227d87 e-flex e-con-boxed e-con e-parent\" data-id=\"8227d87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e474ba elementor-widget elementor-widget-button\" data-id=\"8e474ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendar.app.google\/mMgkPJGtG9iJx35S6\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK AN APPOINTMENT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BRANDING &#8211; AB2C Archetypes Branding 2 Customers \u00c9rzelmi k\u00f6t\u0151d\u00e9s a m\u00e1rk\u00e1val \u00c1ltal\u00e1ban elmondhat\u00f3, hogy intellektu\u00e1lisan \u00fagy tekint\u00fcnk egy m\u00e1rk\u00e1ra, hogy ezen kereszt\u00fcl valamit megv\u00e1s\u00e1rolunk. De az igaz\u00e1n j\u00f3 m\u00e1rk\u00e1kkal \u00e9rzelmi kapcsolatban \u00e1llunk. Ez az alapja a h\u0171s\u00e9g\u00fcnknek, adott esetben a szeretet\u00fcnknek. Az er\u0151s \u00e9rzelmi kapcsol\u00f3d\u00e1s azokkal a m\u00e1rk\u00e1kkal alakul ki, amelyeknek egyedi m\u00e1rka l\u00e9tez\u00e9si c\u00e9ljuk [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18166","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kalaszigabor.hu\/en\/wp-json\/wp\/v2\/pages\/18166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalaszigabor.hu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kalaszigabor.hu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kalaszigabor.hu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kalaszigabor.hu\/en\/wp-json\/wp\/v2\/comments?post=18166"}],"version-history":[{"count":0,"href":"https:\/\/kalaszigabor.hu\/en\/wp-json\/wp\/v2\/pages\/18166\/revisions"}],"wp:attachment":[{"href":"https:\/\/kalaszigabor.hu\/en\/wp-json\/wp\/v2\/media?parent=18166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}